The first thing you need to do when starting your company, or improving an existing one, is to perfect your service. Really take pride in what you do, and more importantly the way you do it.
For example, here at ViewCrew we have the highest quality window clean of course, but our focus is on the customer experience. We understand that people want to work with those they respect and trust, both of which you must earn. This is crucial to your business as word of mouth can make our break a local business. Once you can execute your service at a professional level, it’s time to grow!
Here are some tips on how:
1. Website
If you don’t have a website already, you need to get this done ASAP. People will be searching for your services online; you want to make sure that you can get in front of their eyes. This can be done by finding a freelancer or paying a company. Prices can vary a lot for getting a website built, but if your budget allows aim on the expensive side. This will be many people’s first impression of your business, make a splash as they will compare it to other companies in your industry.
Ask your site developer to add keywords for your service business to the site to optimize search engine optimization (SEO). Improving your SEO will make your business rank higher on the search list for potential leads. As a window cleaning company, we want to make sure words and phrases such as window cleaning, window washing, professional window cleaning, etc., are scattered throughout the site.
2. Reviews
Reviews are essential, potential leads will most definitely read them to find out what your past customers experience was like with your company. You need to make sure that all your employees are respectful and professional on the job. Get background checks prior to hiring new employees, and make sure you have extensive training for them.
Post new reviews on your website and social media, you want to show potential clients that people love your work. This is where you can show off a little bit!
3. Referrals
At ViewCrew, our most influential piece to growth was client referrals. At the end of the job, we always ask our window cleaning clients how their experience was, and ask them if they would be willing to share that information with family, friends, etc. Especially if you are a new business, tell your clients how it all started. If you do good work, they will want to help you and be a part of the company’s journey.
Maybe you do a promotional discount for clients who refer a friend? Or some other incentive for people to spread the word about your company!
4. Ads
Ads may be something you consider a bit down the road. They do take some capital, but a good campaign of google ads can exponentially grow your business. Wait until you are ready to take on a lot more work before you get into advertising, you don’t want to grow too fast.
Ads are another way to get your company, and your services in front of potential clients. You want to target a specific audience of people who might be interested in your services. For example, for window cleaning, you might target someone who has interests in cleanliness or someone who is a homeowner. The more specific your audience is, the better.
5. Social Media
Stay consistent on social media. Make sure you are posting at least 2-3 times per week. Include pictures of your jobs or service, provide customers with knowledge in your field, and do your best to make posts interactive.
It is important to keep your pages up to date as potential clients love to check out recent work you have done.
ViewCrew Window Services – We Bring The View That’s Right For You!
Now You Can Join View Crew’s Clean Club For Discounts On Regular Cleaning!
